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Globalization is nothing new these days and development companies need to adapt to the growing need for localizing their products. Developers have to face the challenge that these days every customer group expects to receive a high-performing and localized product on-time.

Continuous localization is a way to keep customers happy by delivering localized products in shorter times while keeping the development process going. But since localization is different from the software development process, its transition to agile methods comes with certain pitfalls and challenges. Let’s have a look at continuous localization and the best ways to optimize the process inside your company.