If you think that a breakthrough idea, strict development deadlines, and marketing strategy are all you need to make your product hit the mark — think again. The reality is, on top of fierce competition and demanding customers, 9 out of 10 startups fail because their solution has no market fit.

What's the secret of the lucky 10% of startups that survive? The secret is the "discovery" (or "pre-development") phase. And this is what I'll discuss in this blog post.